While we've been working on bigsight for over a year now, it is only recently that we've picked a final strategy, building the world's largest people directory. The company started with an idea of building a targeted job board for the 24-31 y/o knowledge worker set. It took only a few months for us to realize that the magic would be in first building a public directory of those individuals. We thus went through a few iterations through Spring of '07 until, at the start of the summer, I decided that I wanted to do this full time. We closed an angel round at the start of September and I brought Ben Sinclair on full time. Our strategy shifted multiple times until we finally realized that we should just go as big as possible with this idea of a public directory that contains accurate and timely information about people's learning, interests, and work.