Everyone knows that search engines are present in our every day life. Some people can’t find the meaning of internet withouth search engines. They are the ones that LINK all the internet pages together.
So its a need for every web developper that he can understand how search engines work. So for this topic i’ll use the two more famous search engines in the world: Google and Yahoo.
There’s a simple example that we can do easily to show us that search engines work and search things *differently*. Try for yourself: Open your browser in google and yahoo. Then search exactly the same string on both. Are the results the same for both engines? No! Why?
Search engines show different results when using the same string to search because they all have a different ranking algorithms.
And how can sites achieve a better ranking in search engines than anothers? Because they have more good sites linking back to them and more content than the another competitor website, and google ranking is mainly that: link popularity and content.
Though if i wrote the same string in yahoo, i would get sometimes, completely different results. That’s because yahoo search sites that are the most related to the keyword writed in the search line.
So what really matters are the algorithms thats behind all search engines (think that as the kernel of search engines.) Search Engines can have exactly the same site index, but they will show different results with the same keyword because of their ranking algorithms.
A exemple of a simple ranking algorithms would be:
+20 related keywords [+] +20 link back sites [+] +20 available pages [+] +100 written words = Give first place on rank
If you want a good site rank in search engines you need to have always these 2 in your head: Good link popularity and good content.
That’s the biggest problem with new sites
And that they can only achieve with time.
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This article was first writed by me for my website: www.dan-spot.com and is available there. Some small changes were made for this trap17 forum version.
-Dan

