Maybe you had accidentally checked search uk only (or another region) by accident...
As unlikely as you may think checking that little button is, it happened to me the other day without even noticing or going anywhere near that button!
I was rejoycing cos our page had, within hours, moved from top of 3rd page to second hit!!
So I sent my friend an email saying the good news, searched again and we were back down

- then i realised what had happened!!!
Don't fret it man, just take it in your stride and be patient.. if everything's right, you'll be up there no time
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