Accoona is a New Jersey based-internet company. Their main product is a search engine that claims to use artificial intelligence to better understand searches. On June 23, 2005, in the ABC Times Square studios, the AI Accoona Toolbar, driven by a Fritz 9 prototype, drew against the 33rd World Chess Champion Rustam Kasimdzhanov. In addition to traditional searches, it allows business profile searches, and its signature "SuperTarget" feature. Their exclusive partnership with China Daily, a large Chinese internet portal, was seen as a highly strategic move.