In the US, the majority of Internet users are young. They're active singles, active marrieds, and active parents. During the summer months, with long days, beautiful weather, and the kids out of school, these millions of people leave their computers for the great outdoors. Almost all of their time and extra money go to vacations and home improvement projects.
When the days get shorter, the weather gets colder, and the kids go back to school, these people will bring their money and come back to the Internet.
Over the past several weeks, I've seen autosurfs struggle, a new marketing program put on hold, eBay sales drop, and message board postings drop off to almost nothing. Many of the people running these programs don't live in the U.S. Some of them are "down under" where it's winter right now. They might never consider this "summer slump" and think they're doing something wrong.
Please spread the word. After Labor Day (the first Monday in September, when the kids are all back in school) business will start to improve, gradually. The shorter the days and the worse the weather gets over here, the better things will get for traffic and money online.
Am I just guessing about this? No. I was an eBay Power Seller for 3 years. During the school year--September through May--our sales averaged $3,000-$5,000 per month. June, July, and August our sales dropped to just barely over $1,000 per month every year. Now, I don't even bother listing anything during these months. It's not worth it.
That's all I have time for--gotta go outside and play.
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