i listined to his ebook in which he has eloborated the topic
Basically what he said is that when you are doing buisness online where you dont see people whome you are selling your products to you have to make them feel that you are for them as we have to convay all our feeling towards them by just writing so write in a hypnotic manner
It should that the article/blog/email has been wirtten specially for him.this makes him feel that he knows and becomes loyal for you and will return to you the next time .
This means you first hypnotise your customer and commands him to buy your product....He said he wrote thousand of mass mails and then emailed it and each recipient felt like its written directly to them and had a great responce and great salse...This technique is used now by many successful buisnessmen , enterpuners for marketing and salse and has proven a boon in the industry...It focus on The power of advertisng and media ...and conveting visitors to customers..


