1. The writing for short speeches has to be better than for long ones. You have less time to get your critical message across.
2. You must make sure the audience gets the central core theme of your message - right away
3. You have no luxury of warming up your audience as you sometimes can do in a longer talk or a seminar. You must make the first impression the best.
4. Do not wander around the subject. Go off on a tangent and in a flash, and your time will be up. And when you return to your seat, your audience will be wondering what you just said.
5. Be organised. Otherwise you will trail past your alloted time, and no one likes that - not the audience, the organizer or other speakers, and you end up creating a bad impression of having poor time management.
6. If you do not want to blend in anonymously with all the other speakers before and after you, create an impactful moment. A clever quote, a great joke or surprising statistics will help you stand out, be memorable, and make your point.
7. The logical flow of your talk must be tighter than in a longer talk, or your audience will perceive you as a five-minute blatherer.
8. Memorise your talk well. You will have no time to develop it as you go or use audience interaction or other speech devices to help you remember your material.
9. Be different from the previous speaker so you get your audience's attention quickly. If your style is the same as what they have just heard, they may tune out easily. Therefore, if possible, try to find out as much as you can about the speaker before you.
10. Know what you want to achieve with your audience and aim for it.
Remember to keep your message to the point, on target and focused. Do not attempt to try to tell your audience everything because that is impossible in a short speech. Pick the most important points always.
