I think it will be relevant & pertinent also to mention some points here in this post. SEO is not as simple as been described here particularly optimizing webpages for Google.
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STEP 1: Related titles!!!!! It is very important when choosing a title and URL for your site that you use something that is relevant. For example, if you are selling alarm clocks you would want a name that is related that people may type in as a search word.
It should be kept in mind , using some relevant words repeatedly in the title is called Title Tag Stuffing, Don't do it... You only need to include your keyword(s) one time in your title tag. Anymore than 1 time will only dilute the effect, and if you overdo it , you may get banned.
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STEP 2: Keywords, Keywords, Keywords!!!!!! and I'm not talking about Meta Tags! I'm talking about keywords in your description. Your home page text should have at least 5 keywords that you repeat over and over again. This will help in the search engines. Make sure all your other pages follow a similar pattern.
Using a keyword more than 12-13 times on one page will hurt you with google and is called Keyword Stuffing. Repeating a keyword more times than is natural is not likely to get you banned. But it certainly can make your rank lower than you would without keyword stuffing.
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STEP 3: Link exchange!!!! Search engines such as google love web sites that have an active link exchange system. Try emailing webmasters that have similar sites to your own and asking for a link exchange.
Only exchange Links with related websites whose pageranks are visible "green barred". You can get penalized if YOU link out to "bad neighborhoods", which would be: Link Farms , Penalized websites (websites that are "gray barred" by Google) .
There are many other aspects to be considered for optimization of a webpage specially for Google, which was not discussed here.
My keyword advice is :
1 - Mention main keyword within first 5 words
2 - Don't use it more than once per 50 words
3 - Better to use it once about every 75 words
4 - Words before & after the keyword are important
5 - Use keywords within phrases for best results
6 - Use main keyword very near the end of page
7 - Use exact keyword phrase in text link
8 - Use keyword in page title & description
9 - Use keyword in page headline <h1> preferably
10- Use keyword phrases in sub headlines <h2 or h3>
11- Where it makes sense, bold or italicize keyword
12- Get links from another site where the link name is your keyword phrase.
Best of luck
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