OK then, here we go.
First of all, it would be interesting to know how old your friend is (helps to give an even better opinion).
However, from what I have heard (recording quality was not that great, I must say), there is definitely something there, but it is going to take commitment and practice to improve things (which is certainly not going to be impossible).
First of all i would recommend some vocalising exercises (singing notes on different syllables) to train both intonation and ear.
Also, some breathing exercises would not go amiss (if required, I can supply more specific details about this, and which particular exercises to do and how to do them).
Some work is also needed on the development of the strength of the voice (at the moment, the sound is a bit on the weak side, but that could also have something to do with the quality of the recording).
Then, remember, the key word here is
regularity, ie. practice evrey day without fail. If you have a bit less time on certain days, then do a bit less, but do practice nevertheless.
Another tip: it is better to practice 3 times 10 minutes than once for half an hour. Do spread your practice out over the day as much as you can.
Also practice singing with dynamics, they are the soul of music, do not make your singing sound monotonous and monovolumic. I always compare music to a picture in that respect, when you play or sing a piece of music as it is, you have a black and white picture, but when you add dynamics to your music, that is when you add the colour.
Diction needs to be worked on too (always extremely important if singing is to be done properly). After all, a singer wants his/her audience to understand him/her, wouldn't you agree?
I know, it is a whole list, but that is singing for you, singing includes so many aspects, so many things to think of all at once that you have no choice than to practice all those bits bit by bit and then string them together.
There you go, that's a start. I am always willing to help out further. Good luck.
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