WAP, short for Wireless Application Protocol, is a collection of languages and tools and an infrastructure for implementing services for mobile phones. Traditionally such services have worked via normal phone calls or short textual messages (e.g., SMS messages in GSM networks). Neither are very efficient to use, nor very user friendly. WAP makes it possible to implement services similar to the World Wide Web.

WAP defines a completely new markup language, the Wireless Markup Language (WML), which is simpler and much more strictly defined than HTML. It also defines a scripting language, WMLScript, which all browsers are required to support. To make things even simpler for the phones, it even defines its own bitmap format (Wireless Bitmap, or WBMP).

HTTP is also too inefficient for wireless use. By using a semantically equivalent, but binary and compressed format it is possible to reduce the protocol overhead to a few bytes per request, instead of up to hundreds of bytes. Thus, WAP defines a new protocol stack to be used. However, to make things simpler also for the people actually implementing the services, WAP introduces a gateway between the phones and the servers providing content to the phones.