Computing host suggestions:
(1) Too many words on the index page. I can't be bothered to sift through all that text.
- No need to list ALL features of the hosting package. Just pick say the top 10 features that people care about. Put the details on the page with more information/comparison page.
- Emphasize your selling features. Is your strategy to be cheap and reliable? If so, emphasize your 30 day money back guarentee and uptime information. Also, the pricing for your hosting plans are just tiny text at the VERY BOTTOM of the page. I didn't even scroll down there the first time through. I think you need a BIG SIGN saying 9.95/year hosting or even make it $0.85/month hosting.
- Instant setup section - at first I thought this was a heading because it was bolded so I didn't read that section... I missed out on important details like 99.5% uptime and 24/7 support which are not mentioned anywhere else. In addition, I don't think instant setup is an important feature for me when looking for hosting. So, I wouldn't bold it or even put it as the first point on the list.
Summary: Organize your index page to convey the MOST IMPORTANT points of what you offer. Don't try to put everything on the page. Try to plan the page out so that people see the most important stuff on top cause they might miss stuff at the bottom. Prioritize.
(2) About the company
- Do not mention your launch or creation date unless it is more than 1 year old. People aren't going to buy from a company unless they know it is gonna be around. if you are only launched in january, that puts doubts in peoples minds.
- I would not write about your experience with free hosts the way you did. I don't want to hurt feelings or anything, but many people regard free hosting as amatuerish. I would just talk about how your experience has helped you create 2 other successful hosting companies (not mentioning free) that are still here and how this experience is valuable to the customer. This experience has given the team the ability to run efficiently and smoothly.
- Finally entering the commercial market... get rid of this. Seems like you are noobs
Summary: Talk about your company as if it has been around for a long time and has lots of experience.
(3) Clicking the solutions button doesn't pull up much info.
- I believe your "solutions" page should already be covered on the index page. You are making customers click more than they have to in order to find what they want.
- the solutions page should include "popular" plans that you think people would be interested in. also should be a little more detailed about features compared to the first page but not a complete list cause it still may be too much info. perhaps the four sections (basic, advanced, pro, business) each with the most popular plan.
- on EACH plan listed. Place an order button and a "MORE" button (which brings you to your "plansX.html" page).
Summary: By clicking solutions, I can't even order from that page. You should be able to order from that page.
(4) the flash banner too big
- i know many (most) hosting companies have this kind of template and look but I really think that the banner is way too big. It doesn't provide any information at all either.
- the space above the fold is the most valuable and you haven't done anything with it by putting in that banner. On my 800x600 browser window, all i see is the banner basically. And statistically, about 30% of people are still using 800x600 screens. In addition, those with bigger screens may not be running their browser at full screen.
- if you want to keep the banner so big, atleast use it to help sell.. like put the $9.95/year where the text is.
- contact us button doesn't work
- short about - get rid of this text. i don't see the reason for it.
Summary: Use your banner space to get your point across. Your banner should show what people are looking for. Namely hosting. Not a couple computers, and a lady spouting useless words.
Maybe I am being blunt at times but it's better than being wishy washy. Take the feedback any way you like. It's your company.
. However, the first paragraph works for Computing Host.
