Looks like this discussion is a real discussion (because we are discussing)...

I rode some time in Google News, or the radio, or TV, or any where else, that Microsoft doesn't like to take the risk in innovation... You know, Apple has a lot of sales with iPod, Microsoft creates the Zune. And I think this applies to this topic. Some times they try to make it better, some times not.

So... I think Microsoft is well known, but also other companies are better (like Apple) in some things.