In what proved to be an incredibly newsworthy investors meeting EA boss John Riccitiello has unveiled details of the next Need for Speed game.
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Riccitiello seems confident Need for Speed Undercover, for that be its name, will be "a much better game" than a certain previous instalment in the series, thanks in part to a much richer storyline. He also won understatement of the day when he admitted last years Pro Street wasn't perhaps as good as it could have been.

"I thought it was an okay game, in terms of gameplay. It's not good,"

"But who wanted Pro Street? It was a sort of made up, put numbers on the side of your car and pretend to drive your Ferrari where? Or your Porsche where?"

Perhaps even more interesting Riccitiello also confessed to "torturing" developers on previous Need for Speed games by working them on a 12 month development cycle for eight years in a row before bosses finally took pity on them last year.

"Last summer we added head count and split the team in two, so now there are two teams on a 24 month cycle. We were torturing a very talented group of people up in Vancouver, which makes it harder to be as innovative every year. So, I think we are going to get better from here."