Google Adsene Versis Ypn

Google Adsense versus Yahoo Publisher Network(YPN)
There is no doubt these are the best two publisher programs offering website sharing revenue. Publishers over the years have concluded the main differences between these programs.

• Who Pays more?
  Publishers report that clicks that come from YPN ads can bring much more dollars on Pay Per Click, but they give low CTR(click through rate) due to low ad targeting. Yahoo Publisher network has a less sophisticated way to target ads due to your site content, resulting in a low CTR.
  By the otherside Google Adsense pays less per click, because of smartpricing, and will show regional ads and in that case PPC may depend on visitor IP. But Google CTR is higher because of relevant ad targeting.
  This means that visitors that will come to your Flower Site, which is using Google ads, will see ads showing Flower advertisments and probably click your ads. This might not happen with YPN because of low ad targeting.
• Can non U.S publishers participate?
  Google Adsense program is international and everyone from all over the world can have an account.
  On the contrary Yahoo Publisher Network accepts accounts either from U.S members or by invitation only. You are required to state your U.S address and your tax ID.
  There is no official announcement when YPN will become international or come out from their Beta version.
• What is lacking?
  Google Adsense - Does not provide RSS feed ads!
  - Image ad stats not provided.
  - Publishers cannot block low paying ads( advertisers can set the price per click).
  - Does not pay for PSA ads(public service ads).
  - Cannot transfer Adsense account balance into Adword balance.
  Yahoo Publisher Network - No image ad formats, no ad links!
  - YPN does not pay per thousand impressions(CPM)
  - No ad preview
  - Channel update hourly(they update daily)
• Which are the best of Google Adsense?
  - Excellent ad targeting due to content/keywords(influences clicks)
  - Great CTR( influences your revenue).
  - Detailed reports and statistics(Google analitics,Webmaster Tools, Channels, Templates).
  - You can download CSV files and create charts to compare your earnings.
• Which are the best of Yahoo Publisher Network?
  - YPN for RSS feeds included(showing Yahoo ads on your RSS Feed)
  - No penalty on self clicks(filtered automatically, you get 0$)
  - Revenue per click(RPC, chart to view your revenue).

It would be better to not mention the disadvantages of each these networks, but instead I will give you some advices on what you must absolutely avoid.

Note that:
1.Sometimes you may see Google public service ads(PSA) showing at your website, which count as impressions but you don't get any revenue from their clicks or their impressions.
The reasons for this maybe considerable and I consider not relying much on webmaster sayings but check this Google article taken from their support center:Why am I getting PSA's?.

This post has been edited by webishqiptar: May 7 2009, 11:41 PM